For four decades, I've studied and shaped consumer behavior—from founding one of Paris's first multimedia labs to doctoral research on human decision-making to transforming operations for Fortune 500 companies.
Sony Music, Essilor, Honeywell, BNP Paribas, Accor Group, Wall Street English
+ 10 years as Digital Marketing Lecturer at Mahidol University
+ MBA in Innovation & Marketing
+ Doctoral Research in Consumer Behavior
+ 30 years across 4 countries and 6 industries
Angel AI: The Behavioral Design Methodology
Angel AI applies that behavioral expertise to AI implementation: capturing personality as a business asset through systematic behavioral design, not just deploying technology.
If you're a 50-500 person company where AI chatbots failed because they sounded robotic, let's talk about designing AI voices that sound like your best people.
Generic chatbots fail because they ignore psychology. They're technically sophisticated but behaviorally tone-deaf. Teams resist them. Customers distrust them.
After 30 years studying why people trust some interactions and reject others—from founding multimedia labs in Paris to doctoral research in consumer behavior—I developed a systematic methodology for designing AI voices that feel human.
1. Behavioral Mapping
How do your best people communicate? We analyze conversations, emails, calls, and meetings to document authentic communication patterns.
2. Personality Encoding
Transform behavioral patterns into trainable data. Not generic templates—custom personality datasets unique to your organization.
3. Trust Architecture
Design AI responses matching behavioral expectations. Apply psychological principles for trust formation and consistency.
4. Consistency Engineering
Ensure coherent personality across all contexts. Test and refine for behavioral authenticity that builds confidence.
5. Adoption Psychology
Build business logic that makes teams want to use AI, not just have to use it. Design for enthusiasm, not compliance.
The outcome: AI voices that feel like colleagues, not tools. Teams adopt them. Customers trust them. Finance measures them.
Across my career, I've consistently delivered 50% improvements in key business metrics by applying behavioral thinking to business challenges.
As Chief Marketing Officer of Wall Street English:
50% improvement in marketing efficiency
Transformed customer acquisition costs
Measurable results within first year
For Fortune 500 clients:
Made complex systems feel human through behavioral design
Bridged creative vision with financial accountability
Delivered transformation, not just recommendations
For mid-market companies:
Proving sophisticated psychology doesn't require enterprise budgets
Measurable ROI in weeks, not years
40-60 hours/week saved in targeted processes.
Ben Cotte
Behavioral Science Foundation
30 years studying consumer behavior—practitioner AND researcher. Doctoral research informs every design. I understand why people trust AI, not just how to build it.
Founder/Entrepreneur Pedigree
Founded Metamedia (1994) and Start Me Up (2000). Built companies, sold ideas, survived the dot-com crash. I've done this, not just consulted on it.
Fortune 500 + Mid-Market Balance
Proven results with Sony, Essilor, Honeywell, BNP Paribas, Accor. Now applying that expertise at mid-market budgets ($15K-$75K, not $2M).
Most AI consultants say: "We implement AI solutions using cutting-edge technology"
I say: "I design AI voices using 30 years of behavioral expertise"
The difference?
They focus on technology features, algorithms, capabilities.
I focus on human behavior, trust formation, adoption psychology.
They have 2-3 years in AI and tech blog credentials.
I have 30 years transformation experience, Fortune 500 proof, and doctoral research.
They offer vague promises about "efficiency gains."
I deliver measurable results: 40-60 hours/week saved, documented ROI, behavioral adoption metrics.
Book a 30-minute discovery call. No obligation. No pressure.
I'll help you assess whether Angel AI is right for your company—and if it's not, I'll tell you honestly
